Thursday, November 21, 2013

Jay Z's Barneys' Collection



Jay Z's pricey collaboration with Barneys launched on Wednesday.
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This whole Barneys/Jay Z “shop-and-frisk” circus is becoming a parody of itself.
Here I am on Wednesday at lunchtime wandering the Jay Z collection on the third floor of Barneys up on Madison Ave., pricing a white T-shirt with leather epaulets — $995. Black jeans — $365. En Noir leather shorts — $2,590. An En Noir hoodie — $3,100. If the price doesn’t kill you, George Zimmerman might.
I’m wandering through this darkened room of the Jay Z collection with rap music blaring and a six-minute film projected on the walls of a subway roaring out of Brooklyn into Manhattan.
Which is comical because no sane New Yorker would wear any of this overpriced junk on the subway without an armed guard.
RELATED: LAUNCH OF JAY Z’S PRICEY BARNEYS COLLECTION A SNOREAnd he might rob you.
After four different workers ask if they can help me, I realize I’m the only potential customer in the room. At lunchtime. And I’m just writing down prices, including $695 for a black cashmere ski mask called The Elder Statesman. Which you can wear to the bank you’ll need to rob to afford to shop here. Smart fashion statement to make at night court.
I’m tempted to try on the Just Don black leather Brooklyn baseball hat with python trim for $875, but I come from old-school Brooklyn, like Jay Z, where a baseball hat in Modell’s went for like $20.
Art director Joanie Lemercier (left) and artist Boris Edelstein designed the Jay Z display, including three windows. Lemercier says he doesn't understand why the media 'made such a big deal' about two racial profiling allegations.
SUSAN WATTS/NEW YORK DAILY NEWS
Art director Joanie Lemercier (left) and artist Boris Edelstein designed the Jay Z display, including three windows. Lemercier says he doesn't understand why the media 'made such a big deal' about two racial profiling allegations.
So I wander out onto the street following two white guys who pass a lone black protester who berates Barneys shoppers. I ask the white guys if they’d heard about racial profiling at Barneys.
RELATED: BARNEYS, MACY'S CEOS BLOW OFF CITY COUNCIL HEARING“Of course,” says Joanie Lemercier, from France. “I am the art director of the Jay Z display. This is my associate, Boris Edelstein, the artist. We designed these three Barneys windows, too. I cannot understand why the press makes such a big deal out of two incidents. In Europe this wouldn’t happen.”
He says he conceived the show with Jay Z. “Barneys hired us and put us together with Jay Z,” he says. “We collaborated with Jay Z on the theme and look of the show.”
What’s the theme and look?
“It’s about black and white,” he says.


Read more: http://www.nydailynews.com/new-york/hamill-shop-and-frisk-prices-jay-z-collection-joke-article-1.1524286#ixzz2lJUAJA2W



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